Ludovic Leforestier

Ludovic Leforestier (@lludovic and LinkedIn) is a recognised thought leader in influencer and analyst relations. He has over 20 years of hands-on analyst relations experience with the very best AR teams such as Oracle and IBM and has built two world-class analyst & influencer relations departments at management firm BearingPoint and AdTech leader Criteo. At BearingPoint, he also led the launch and development of the BearingPoint Institute. He has co-founded the Institute of Industry Analyst Relations (IIAR>) and is currently serving as one of its Board Members. He is the founder of Starsight Communications, a dedicated AR agency.

IIAR> Best Practice Webinar : the AR Compass

IIAR> Best Practices Webinar: AR Compass, 2nd May

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Analyst relations (AR) professionals often struggle to demonstrate the true value and relevance of their programs beyond just reporting activity metrics. Business stakeholders need to see how AR initiatives directly tie back to broader organisational goals like strategy development, increasing market awareness, driving sales growth, and enabling successful product launches. The IIAR> AR Compass model […]

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IIAR> Webinar with ISG + Ventana Cover Image

IIAR> Analyst Firm Webinar: ISG + Ventana, 25th April

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Five months ago, we wrote about ISG’s November 2023 acquisition of Ventana Research: “ISG is seeking new avenues for growth, and Ventana’s strong reputation and capabilities make them a promising addition. ISG’s research portfolio (outside of sourcing advisory) now include ISG Provider Lens™ (service provider evaluation research), ISG Provider Services (go-to-market research and support for

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IIAR> Webinar with Everest Group Cover Image

IIAR> Analyst Firm Update with Everest Group, 18th April

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Recognized by Forbes’ List of America’s Best Consulting Management Firms of 2024, Everest Group is known worldwide for its expertise and insight as a leader in the analyst research industry. As part of our ongoing dialogue with them, we are excited to share with AR professionals information regarding the portfolio of work that analysts at

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IIAR> Best Practice Webinar- Getting the most out of Analyst Advisory Programme

IIAR> Best Practice Webinar: Getting the Most out of Analyst Advisory Sessions, 4th April

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Analyst advisory sessions provide a valuable opportunity for vendor companies to gain key insights from industry experts. But as the Institute of Industry Analyst Relations (IIAR>) experts point out, these in-depth sessions need to be carefully planned and executed to realise their full potential. The IIAR> recently surveyed vendor companies on how they use these

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IIAR> Webinar with GigaOm Cover Image

IIAR> Analyst Firm Webinar with GigaOm, 28th March

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GigaOm is passionate about enabling vendors and partners to optimize how they work with clients and prospects, whilst empowering end-user organisations to make the best possible technology decisions based on their needs. Their practitioner-led model enables them to navigate the technical details and deployment realities faced by enterprises today, in this rapidly evolving market.  For

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Rebecca Wettemann

Around Rebecca Wettemann from Valoir in 10 questions

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Today’s IIAR> Around in 10 questions interview is with Rebecca Wettemann / CEO and Principal Analyst, Valoir Inc. (@ValoirView, LinkedIn) who leads Valoir, an analyst firm focused on the value of technology. 1. What are your coverage areas?Valoir is focused on the value of technology, covering customer relationship management (CRM) and customer experience (CX),human capital

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IIAR> Webinar with Verdantix

IIAR> Analyst Firm Webinar with Verdantix, 25th January

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Established in 2008, Verdantix specializes in delivering comprehensive insights and analysis across various domains, including Environmental, Health, and Safety (EHS), Environmental, Social, and Governance (ESG) & Sustainability, Net Zero & Climate Risk, Operational Excellence, Risk Management, and Real Estate & Built Environment technology, services, and markets. We have arrange a webinar in collaboration with Verdantix

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Informa offloads Omdia and merges it with Techtarget

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After a long an windy road, Omdia, the UK research firm and successor of Ovum but also of Butler, Datamonitor, RHK, IHS Markit, the recently acquired Canalys and some more…. finally spins off from Informa and goes stateside by merging with TechTarget and its subsidiary ESG (Enterprise Strategy Group, née Enterprise Storage Group) into a

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ISG acquires Ventana: a game-changer in the making?

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ISG just announced the acquisition of Ventana Research, the firm founded by Mark Smith. As industry insiders, we’ve been keeping a close eye on ISG for a while now, and it’s clear that they’ve been exploring avenues beyond their traditional sourcing advisory services. While their sourcing advisory core business might not be a rapid growth

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IIAR> Webinar on peer review websites with Sarita Kincaid ,Robin Schaffer, Noelle C. Shipley, Ludovic Leforestier / IIAR> and Starsight, 8th November 2023

IIAR> Best Practices Webinar: Peer Review Websites

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Peer review sites (PRS), platforms such as Gartner Peer Insights, G2,  TrustRadius, Software Reviews, have rapidly grown in influence, becoming critical forums where buyer perceptions are shaped. According to a new best practice report from the IIAR> this means AR teams can no longer afford to ignore these sites, but should instead incorporate them into

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IIAR> Webinar with Mike Beaudet and John McKnight / ESG Global moderated by Gerry van Zandt / Alteryx and Ludovic Leforestier / IIAR> and Starsight, 9th November 2023

IIAR> Analyst Firm update: ESG

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Enterprise Strategy Group (ESG) focuses on technology market research. Founded in 1999, it was acquired by TechTarget in 2021. We have organised a webinar with ESG for our IIAR> community to get to know ESG in their wider ecosystem. Our guests from ESG will be: Some of the key discussions will on: This IIAR> Analyst

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IIAR Discussion Group - Tiering Best Practices

IIAR> Best Practice Paper: Engage the right audience, using analyst tiering

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The use of the tiering of analyst firms, and of specific analysts, is one of the more controversial yet basic and widely used tools by AR teams and professionals. While no analyst or firm likes to be relegated to “Tier 2” or, God forbid, “Tier 3,” no vendor can devote enough resources, budget and access

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IIAR Peer Review Firm Update by G2

IIAR> Peer Review Firm Update – G2

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It is clear that working with Peer Review firms/sites is of increasing importance to AR professionals. Therefore, in March 2023, the IIAR> conducted a member group discussion about Peer Review firms/sites. Then in April, TrustRadius was the first Peer Review firm to present to iIAR> members. The recording of that webinar is available here in

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IIAR Discussion Group - Peer Reviews

IIAR> Discussion Group – Peer Reviews

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IIAR> members, here is your opportunity to participate in a discussion about the hot topic of Peer Reviews. Several members, over the last six months, have banded together as part of the IIAR> editorial committee, and have started digging into the complex issue of Peer Reviews. In fact, four of those most interested members on

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This IIAR> analyst firm update presentation is provided by Verdantix, and fast growing ESG firm

IIAR> Analyst Firm Update – Verdantix, a Fast Growing ESG Leader

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ESG, “environmental, social and governance,” has been an emerging area of tech for several years now. It impacts how a tech firm conducts itself with stakeholders including customers, suppliers, partners, employees and investors. It, in many cases, becames part of product and service. A tech company’s position in ESG may also drive how transparent it

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IIAR> Salary Survey 2022 Results Virtual Meeting

IIAR> Salary Survey – 2022 Results

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Welcome to a new generation of AR professionals! CB Resourcing has again built and executed a comprehensive survey of AR professionals that measured salaries. But the survey, completed in late 2022, also measured a wide variety of other aspects of the AR professional’s job: How are our teams structured? Are budgets growing or shrinking? Who

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IIAR> Discussion Group: managing Analyst-Advisory Day

IIAR> Discussion Group: managing Analyst-Advisory Day

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Our next IIAR> Best Practice Paper will be on managing Analyst -advisory days. Join the IIAR> Editorial Committee on the 2nd of August 2022 for a discussion on how to best leverage those crucial days with industry analysts and Sourcing Advisors for maximum AR impact. This discussion for IIAR> members will be hosted by IIAR>

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IIAR Monthly F2F Meetup London July 2022

IIAR> London F2F Meet-up July 2022

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IIAR> members – join us on Thursday 7th July 2022 for our next f2f IIAR> meet-up in London. Enjoy a drink or two and in-person conversations with your AR peers and your favourite analysts around AR related hot topics and best practices. Attendance is free to members. The IIAR meet-up is hosted by IIAR> Co-Founder Ludovic

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IIAR Webinar with Omdia_2206

IIAR> Analyst Firm update: Omdia

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***ATTENTION, NEW DATE*** Join us on the 14th June 2022 for an IIAR> Webinar with Bill Morelli / Chief Research Officer, Omdia (LinkedIn), Nick Fielden / Chief Commercial Officer (LinkedIn), Iva Gotovac / Senior Director for Marketing (LinkedIn) and Tanya Noronha / Product Director (LinkedIn), for an overview of Omdia Research, what it covers and its

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