|
Publication date: January 2009
Title: “Why do International Analyst Relations Matter?"
Summary: This paper makes the case for a strong international AR program, detailing the impact and benefits of working with regional analysts, not just corporate, U.S., or product analysts.
Author: Ellie Warner
Length: 17 pages Publication date: January 2009
Title: “International Analyst Relations: Methodology and Best Practices”
Summary: This paper provides detailed checklists, tools, best practices, and methodologies in establishing and executing an international AR program. Practical topics include starting a pilot, securing executive support, segmenting analysts, and AR training.
Author: Ellie Warner
Length: 21 pages Publication date: March 2009
Title: “Managing the Gartner Magic Quadrant: A Tool for Analyst Relations Managers”
Summary: This paper describes Gartner’s Magic Quadrant, the highest profile research framework in the IT industry. AR practitioners who are responsible for positioning their companies in a Magic Quadrant will find this report valuable, as it describes the process in detail and provides checklists and tips on how to manage this deliverable.
Author: Ed Gyurko
Length: 11 pages Publication date: September 2009
Title: “Managing the Forrester Wave: A Tool for Analyst Relations Managers”
Summary: This paper describes the Forrester Wave, a prominent research framework that evaluates vendors in various markets and regions. AR practitioners responsible for managing with a Wave evaluation will find useful checklists and tips in this report.
Author: Peggy O’Neill
Length: 10 pages Publication date: November 2009
Title: "Best Practices for Escalating Research Disagreements"
Summary: This paper explores techniques and tips for avoiding and escalating disagreements over research. The report includes interviews with AR practitioners and briefly outlines the escalation processes for Gartner, Forrester, IDC and Ovum.
Author: Peggy O'Neill
Length: 12 pages Publication date: November 2009
Title: "Industry Analyst Relations: An Introduction to Measurement and Evaluation"
Summary: Measuring Analyst Relations is recognised as critical to the success of AR, but often lacks definition and/or funding to ensure it is done properly. This paper reviews the challenges and benefits of various measurement approaches to analyst relations, providing best practices and tools for each approach.
Author: Ellie Warner
Length: 25 pages
|
